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About

How I work, and how I got here

The habits behind the work, the tools I reach for, and the long way round from a BSNL PC in Nellore.

Process

Iterate quickly, Release often and Fail fast.

Small loops beat perfect plans. I used to chase perfection, until this line stuck:

If you look for perfection, you’ll never be content.

Leo Tolstoy

Today I pair it with AI. I use LLMs the way a carpenter uses power tools: same craft, faster execution. I scope, design and ship in days what used to take weeks.

Design
  • Design Systems
  • UI Design
  • UX Design
  • Prototyping
  • Figma
  • Wireframes
Engineering
  • React
  • JavaScript
  • Storybook
  • HTML
  • CSS
  • SCSS/SASS
  • Website Optimization
  • Responsive Web Design
  • SEO
  • Astro
  • Gatsby
  • Strapi
  • WordPress
Product & AI
  • AI Interfaces
  • Product Strategy
  • Data-Informed
  • Human-Centered

How it started

  1. Childhood

    Papa's typewriter

    It started in Nellore, next to my Papa in his office, watching him draft documents on a typewriter. Later it got upgraded to a PC at BSNL, the first computer I ever saw up close. I played Dave on it and drew in Paint.

  2. 9th grade

    Somebody I knew was building websites

    A relative was building his own software company and websites. Suddenly “making things on a computer” wasn’t magic. It was a job.

  3. 10th grade

    Suresh Sir's HTML lesson

    Our computer textbook got delayed, so our computer teacher, Suresh Sir, taught us the ABCs of HTML instead. I was hooked.

  4. The café years

    MSN homepage, PlayStation & phone games

    Internet cafés with the browser homepage set to MSN. Mario on a cartridge console hooked up to the TV, then PlayStation and phone games. Gadgets were how I learned how things work.

  5. 2009

    Diploma in Multimedia

    Studied multimedia at The Name Media in Nellore. A year later I launched Mobifreaks.

  6. 2010-2012

    Mobifreaks

    Founded Mobifreaks to share free mobile website templates. For a while it ranked #1 on Google for “Free Mobile Website Templates”.

    Try the templates →
  7. 2012-2014

    Zinfoway

    Creative web designer: website design and custom WordPress themes.

  8. 2014-2019

    Freshworks

    Joined Freshdesk as a UI developer and developed Freshchat’s functional prototypes. Then senior UI developer on Freshmarketer, and senior product designer on Freshcaller.

  9. 2019-2024

    Consulting & Stackrole

    Design and frontend consultant for startups like Testsigma, TeamOhana, Preskale, Adori and W3Layouts. Founded Stackrole: open-source Jamstack templates for startups and professionals.

  10. 2024-now

    Factors.ai

    Started as frontend design engineer building the design system, now Senior UX Engineer, leading an AI chat interface where you talk to your data.

My corner of the web, over the years 6 versions since 2011. See them all →